SpeakersSpeakers 2025

Ravi Mittal’s entrepreneurial journey started as independent consultant in 2008 and by 2009, Rave had its first employee. Since then Rave has witnessed tremendous growth and today we are 100+ people with office at three locations. One of there core values is excellence and they take pride in 50+ certified Adobe Commerce (Magento) engineers they have on staff to support the customers.

He led acquisition of Aheadworks (AW) in 2019. AW is a Premier Extension Builder Technology Partner for Magento! Rave’s acquisition of Aheadworks.com, allowed Rave to take the magento merchants faster to market. It enabled efficiency in Magento delivery and at the same time fueled product roadmap from experiences in service delivery.

He also acquired few shopify apps that aligns with their product strategy, in 2020 and 2021. Prior to starting Rave Digital (formerly Rave Infosys) in 2008, he worked for 4+ years at IBM as an Architect. He earned various certifications (as a developer, designer, architect and solution consultant in enterprise space), during 10 years of working for two companies.

Ritesh Somani helps to drive value-added services and features for Adobe Commerce and Magento Open Source within the product team. He has over 15 years of experience delivering software solutions for SMB and enterprise customers in the commerce and payments spaces for platforms.

Having started his own business, and having worked at startups and companies such as Intuit, Visa, and PayPal, Ritesh understands the needs of merchants and has successfully implemented easy-to-use and delightful solutions for millions of businesses worldwide.

Mathias comes from a background in advertising in the music industry. After venturing into musical instrument wholesale he moved to the advertising side of things in the late 90s. He then spent over 20 years in OpenSource, bridging the gap between development and businesses. Since 2023 he serves the Magento Community as Executive Director of the Magento Association. He spends his few hours off Magento DJing at clubs while co-raising kids in Düsseldorf, Germany.

Thijs is a published author and wrote Getting Started with Varnish Cache and Varnish 6 by Example. As a public speaker, he has a track record of over 360 presentations in 24 different countries, where he is often praised for his energetic and engaging presentation style. As an evangelist, Thijs is also active in many open-source communities, most notably the Varnish and PHP community. He has contributed to various communities for over 15 years both technically and as an organizer and facilitator. Prior to joining Varnish Software, Thijs Feryn spent 15 years in the web hosting industry, tackling web performance and scalability issues on a daily basis and evangelizing these topics.

Joe is Head of Development at the Wagento agency, where he leads an international team of the finest ecommerce web developers. He works tirelessly to streamline technology and processes to achieve projects with the lowest possible maintenance burden. Longtime Magento developer. Adobe and Magento U trainer. Community contributor.

Emils is a skilled DevOps engineer with over 10 years of experience in the eCommerce industry. With a proven track record of leading more than 50 projects from start to finish, he brings a wealth of knowledge and hands-on expertise to every endeavor. As an Adobe Certified Expert in Adobe Commerce, Emils is dedicated to optimizing digital solutions that drive growth and enhance user experiences.

Andrea Sacca is an eCommerce expert and entrepreneur with over 15 years of experience in building high-performance online stores. He is the founder of Magentiamo, Italy’s leading Magento community for training, events, and resources, and Bhoost, a green managed hosting service designed to deliver top speed and reliability for eCommerce websites. Andrea is also the author of two books on Magento, sharing his knowledge to help developers and merchants create successful eCommerce platforms. As the organizer of Meet Magento Italy, he brings together the Magento community to inspire innovation and collaboration. With a passion for speed, sustainability, and user experience, Andrea helps businesses grow by optimizing their websites for performance and implementing eco-friendly hosting solutions. His mission is to make eCommerce faster, greener, and more impactful for everyone.

Arron is a consultant working in eCommerce for 20 years and has been involved in the Magento community since 2009. Arron is also a co-founder of MDOQ which offers competitive hosting and development automation for Magento. Arron is a father of two and spends as much time as possible at his second family home in Orlando.

Callum is an experienced backend developer specializing in Magento since 2016. He is passionate about leveraging cutting-edge technologies and products such as Hyvä and Magewire to craft innovative and efficient solutions that empower merchants to succeed. When he's not deep in Magento development, you'll often find him tinkering with his cars or enjoying walks with his wife and dog!

Edward Bartels, based in the Netherlands, is a successful entrepreneur specializing in European e-commerce. He founded Gloeilampgoedkoop.nl and its international counterparts, along with Meerdanlicht.nl for lighting solutions, ISENVI for PFAS-free cookware, and Evolar for cooling products. His businesses feature proprietary brands sourced directly from factories in Asia, ensuring quality and value. His portfolio also includes KliMate, focusing on air conditioning and heat pumps, reflecting his commitment to sustainability and innovation.

Danny serves as CTO at Cream, a leading e-commerce solutions provider for the Magento e-commerce platform. He is a recognized leader in the e-commerce space, specializing in Magento Open Source and Hyvä, and has driven significant growth for businesses across European and US markets.

Parul is an E-Commerce enthusiast having deep expertise in software development and management, open source, release strategy, customer advocacy and experience led growth. Parul manages and executes strategies to foster stronger ties with the Adobe Commerce and Magento Open Source Community of Developers, driving innovation through contribution programs and open-source tools. Parul is also a leader in diversity and inclusion efforts at Adobe, heading the Women at Adobe Employee network.

Erik Huberman is the founder and CEO of Hawke Media, the fastest-growing marketing consultancy in the U.S., having scaled over 5,000 brands worldwide. A serial entrepreneur, Erik has built successful ventures with a passion for revolutionizing industries and setting new standards. With Hawke Media, his vision was to disrupt the marketing world for the better—and it's something he's proud to have achieved.

Seth is an experienced operations leader with a strong background in process improvement and automation, helping businesses save time and money. As Head of Operations at Ammunition Depot, he has played a key role in scaling one of the top online retailers in the shooting sports industry. Passionate about AI and technology, Seth is an early adopter who leverages innovation to enhance business efficiency and customer experience. He thrives on tackling complex operational challenges and driving sustainable growth through smart automation and data-driven decision-making.

Amit is the CEO and co-founder of Richpanel.com. He is an expert in Applied AI and Product Design. Under his leadership, Richpanel has grown as a leading CX platform trusted by 2,000 brands including brands like Ridge, Jones Road Beauty & Protein Works. Prior to Richpanel, Amit was a partner at an E-commerce agency where he grew the company from $0.5M to $20M in annual revenues.

Tadhg entered the world of eCommerce in 2005 and has been working with Magento since 2010. From being a full-stack developer he now enjoys being a solution specialist with Monsoon Consulting based in the UK. Tadhg is a loyal supporter of the Magento community regularly attending and speaking at events across Europe and beyond. So, whether product discoveries, project management, leadership, public speaking, or eCommerce solution consulting, Tadhg approaches it all with the utmost professionalism and a little dose of Irish humor! Grand.

Yevhenii leads the Product Team at Bold Commerce, driving innovation in Payments and Checkout solutions. As a former Principal Product Manager who spearheaded the launch of Adobe Commerce (Magento Cloud), Yevhenii brings extensive expertise in the Magento platform and proven strategies to optimize and scale Magento stores.

Verónica Díaz has a background of more than 15 years at Nestlé Spain, the last 12 with a dedicated focus to boost digital marketing and e-commerce strategies. Over the past few years, she has passionately dedicated her efforts to driving digital transformation, always with a result-oriented mindset. Verónica has an unwavering passion for her beloved dog and is an enthusiastic supporter of FC Barcelona, her hometown soccer team.

Cristina Pardeza is a digital professional specialized in the e-commerce field, with extensive experience in the strategic management of Magento and Adobe Commerce platforms. Currently, Cristina leads Adobe Commerce team at hiberus, managing commercial proposals, acquiring new customers and ensuring the achievement of the business unit’s objectives. The strategic approach of her team has positioned hiberus as a key partner in the digital transformation of major companies.

Ivan Chepurnyi stands as a recognized expert in the Magento platform, a status he's earned since his start in 2007. His deep technical understanding of the system has enabled him to build and fine-tune Magento websites for clients all around the globe. Beyond his technical skills, Ivan excels in breaking down complex ideas about performance optimization, code quality, and development workflows. His knack for making these intricate topics easy to understand has made him a regular speaker at Magento conferences and events. Ivan continues to lead in the field, showcasing his expertise and commitment to the platform's advancement. His work in development, combined with his engaging speaking events, underlines his crucial role in the Magento community and his dedication to its ongoing success.

Su Ulcay is a Client Partner at Uber Direct, where she specializes in building and maintaining strategic relationships with key clients to deliver exceptional value through Uber's last-mile delivery solutions. With a strong background in business development and strategic partnerships, Su has been instrumental in driving growth and innovation for clients leveraging Uber Direct's cutting-edge delivery offering. Su's academic credentials include a Bachelor of Arts with double majors in Economics and Psychology from McGill University. Su's dedication to client success, operational excellence, and in-depth knowledge of the retail last mile industry position her as a trusted advisor in the on-demand delivery sector. Her ability to help retail companies craft tailored solutions with the use of Uber Direct ensures that clients maximize efficiency and customer satisfaction in an increasingly competitive market.

Chris Collier is a seasoned entrepreneur and digital leader whose journey began in 2008 with the founding of a technology and automation consulting firm in the Oil & Gas industry. With a deep-rooted passion for automation and innovation, Chris has successfully navigated a variety of start-up ventures and digital transformation initiatives, redefining brands and businesses in the process. As the head of Digital Operations at WAVE Electronics—the largest independent consumer electronics distribution company in the U.S.—Chris is at the forefront of leveraging technology to optimize business processes while enhancing the digital experience for their B2B dealers. Under his leadership, the team successfully launched Adobe Commerce in 2023, earning industry-wide recognition as one of the best websites and digital experience by 2024, solidifying WAVE Electronics' position as a leader in digital innovation. When not driving digital transformation, Chris enjoys attending Astros games with his daughter and is an avid yoga practitioner, embracing balance both personally and professionally.

Nicanor is the co-founder and current CIO of Improntus, an esteemed agency dedicated to empowering businesses on Adobe Commerce for over eight years. With a rich background as a programmer and architect dating back to the early days of Magento 1, Nicanor's journey has evolved into a passion for driving innovation and developing cutting-edge products that help clients achieve unprecedented growth.

Jakub Winkler is the CEO of qoliber and a pioneer in eCommerce transformation through Magento. Since 2007, Jakub has led impactful projects in design and performance optimization for brands like Yes, JB Furniture, My1stYears, FMIC, and IBB. A published author of “Mastering Adobe Commerce Frontend” and holder of elite Adobe certifications, Jakub’s expertise as an eCommerce system architect drives scalable, efficient solutions that empower business growth. He’s also a sought-after speaker at events like Meet Magento in Poland Romania, Miami, New York, and other worldwide events. Jakub has been a cornerstone of the Magento Open Source community, sharing knowledge and contributing to its growth. As a MageOS Contributor and Magento Association Member, he actively ensures Magento remains a cornerstone for modern eCommerce success. Over the past decade, Jakub’s leadership has built a stable, innovative team. Known for creating open, accessible solutions, he is driven by creativity and powered by ADHD, bringing unmatched energy and dedication to every project.

Joe Meador is an accomplished eCommerce leader with extensive experience driving digital transformation and online retail excellence. As the Director of eCommerce at Green Top Sporting Goods Corp, Joe spearheads innovative strategies that bridge cutting-edge technology with world-class customer experiences in the sporting goods sector. His focus on streamlining operations, integrating complex systems, and leveraging data-driven insights has positioned Green Top as a leader in omni-channel retail.

David Baier is a seasoned professional with three decades of unwavering commitment to empowering businesses across diverse industries and sizes. His expertise is steering the successful integration of e-commerce, CRM, and ERP solutions, showcasing a remarkable track record in transforming businesses. As a co-founder of Crimson Agility, David spearheads an exceptional team dedicated to assisting clients navigate the ever-evolving e-commerce landscape. His leadership and vision consistently guide enterprises toward unparalleled success.

As a product and user experience leader for the past 20 years, Eric has defined, designed and developed world-class products ranging from startups to Fortune 500 companies. Prior to ShipperHQ, Eric served in various leadership roles at ShipperHQ, Cart.com, Adobe, Magento, Dell and AOL. He started his career at PricewaterhouseCoopers as a consultant and holds a bachelor’s degree from Virginia Tech in Computer Science. Eric is a regular speaker at Magento, Adobe and industry conferences since joining the community in 2015. He is passionate about the customer experience, solving complex problems through design thinking and driving innovation with one US patent and several patents pending.

As the Director of Strategic Alliances at Avalara, Jermaine McKinnon leads the development and execution of key partnerships that drive growth, innovation, and market expansion. With over 8 years of experience in business development and strategic partnerships, Jermaine excels in identifying and cultivating high-impact relationships that align with corporate objectives and create mutual value. Jermaine has a proven track record of negotiating and managing strategic alliances across a variety of industries, including retail, manufacturing, wholesale distribution, and software. By leveraging a deep understanding of his partner's go-to-market strategy and a collaborative leadership style, he helps the company forge long-lasting partnerships that accelerate business development and enhance competitive positioning. Before joining Avalara, Jermaine held influential roles at government agencies and universities across the country, where he successfully led teams and established relationships that resulted in widespread growth and success. Jermaine McKinnon holds a Masters Degree in Public Administration from Howard University and is passionate about creating value through collaboration, driving transformational initiatives, and fostering strategic relationships that deliver long-term success.

Tony Kroboth is a seasoned Vice President of Operations with over 20 years of leadership experience in the medical device industry. Currently leading operations at Ambler Surgical, Tony oversees day-to-day activities, including vendor relations, group purchasing contracts, product pricing, and the online catalog and website. He has been instrumental in the company’s continued growth, while also maintaining strong relationships with long-term clients to ensure their instrument needs are met. In his current role at Ambler Surgical, Tony has consistently demonstrated a unique blend of business development acumen and operational expertise. His leadership spans various functions within the organization, driving both efficiency and innovation in a competitive and regulated environment. Notably, he has played a key role in the development and ongoing management of the company’s online platform, AmblerSurgical.com, which has been a critical component in reaching new customers and expanding the company’s market presence. Tony holds a Bachelor of Science in Computers and a Bachelor of Arts in Business Management from DeSales University, where he developed the technical and business expertise that has fueled his career success.

Texas native Josh Ward is a selling powerhouse with over a decade of experience. As Vice President of Sales at Liquid Web, Ward leads a diverse team of expert sales and marketing professionals. A savvy networker, you’ll likely recognize him from walking around Magento events. Ward is passionate about new business development and he specializes in customer relationship and channel program management. Always seeking new opportunities to leverage his expertise — he loves to share what he’s learned through writing and speaking engagements. When he’s not creating value for customers, partners, and our company, he makes his home in Decatur, AL where he works hard, has fun, and strives to do good.

Joshua Warren is a seasoned eCommerce expert with 25 years of experience in scaling digital businesses. As the CEO of Creatuity, he leads a global team specializing in Magento and Adobe Commerce solutions. A frequent speaker at global conferences like Meet Magento New York, Meet Magento Japan, ZendCon, and php[world], Joshua is known for blending deep technical insights with strategic vision to help businesses overcome challenges and drive growth. As the founding chair of the Magento Association, Joshua is passionate about fostering community connections. He engages with the global Magento community both in person at Meet Magento events around the world and online through his podcast, Commerce Today.

With over two decades of experience in the digital and retail space, Heather Nigro is a serial entrepreneur in e-commerce. Her successful track record is based on her in-the-trenches experience as a former executive on the retailer and digital agency side throughout her career. With extensive experience in consumer and luxury brands, she is responsible for driving over $1 Billion in sales for her clients. Her no-nonsense approach to consulting led her to be one of the most sought-after thought leaders in the digital space, dubbed by Forbes Retail as the “Rule Breaker of E-Commerce”.

Nitu Walker leads enablement, evangelism, and activation for Commerce Services at Adobe. She has over 10 years of experience in sales, commerce, payments, and partnerships, including collaborating with internal and external stakeholders to drive product value and beneficial relationships. Immersed in the eCommerce ecosystem, Nitu enjoys working with sales teams, partners, and merchants and is passionate about creating awareness around the impact that key commerce business features can have on their growth.

Mark Derrick, CEO of Dive Gear Express, has over two decades of experience in eCommerce and a passion for scuba diving. Under his leadership, the company has grown into a globally recognized retailer specializing in high-quality diving equipment and technical gear. Known for his customer-focused approach and adoption of cutting-edge eCommerce solutions, Mark has transformed Dive Gear Express into a leader in its niche. Beyond business, he is an avid diver, blending his professional expertise with a love for underwater exploration.

Alex Brynou is the Director of Systems Architecture with extensive expertise in eCommerce technologies and a proven track record of delivering digital transformations for multi-billion-dollar enterprises, including HanesBrands, Helen of Troy, and Rogue Fitness. With hands-on experience across the entire eCommerce ecosystem spanning multi-brand system design, frontend and backend engineering, cloud infrastructures, mobile app development, DevOps, marketing stacks, and more. Alex combines technical acumen with strategic leadership.

Kristaps Rjabovs is the Managing Director and Co-Owner of Magebit, a full-service eCommerce agency serving over 100 clients globally, including Snap-on, Henry Schein, and Automann. With more than 10 years of industry experience, Kristaps has been recognized in Forbes 30 Under 30 for his contributions to eCommerce innovation. He specializes in strategic leadership, team building, and delivering cutting-edge solutions that exceed client expectations. Passionate about driving excellence, Kristaps combines technical expertise with a client-focused approach to create impactful results in the ever-evolving digital landscape.

With more than five years of immersion in IT, Elina has examined the essence of eCommerce from the most impressive sides: starting from content creation with expansion into conversion rate optimization, afterwards advancing in effective feature development as an IT Service Delivery Manager. Expertise collides with the constant pursuit of innovation, consequently settling upon AI solutions. Elinas journey, underscored by a passion for experience sharing, has culminated in her role as a speaker at Meet Magento Florida, where she will share deeper insights into AI best practices and offer guidance on navigating potential challenges in the field.