Speakers

Aenik Shah is the CEO and Co-Founder of Wizzy AI, with over 12 years of experience in technology, product development, and eCommerce innovation. His career has been deeply rooted in helping online retailers improve product discovery, user experience, and conversion performance at scale.

Prior to founding Wizzy AI, Aenik was the CEO of Velox Softech, a services-led technology company focused on eCommerce development and optimization. During his tenure at Velox Softech, he worked closely with merchants across global markets and helped more than 100+ eCommerce brands improve their storefront performance, search usability, merchandising workflows, and overall digital commerce experience. This hands-on exposure to real-world merchant challenges around search, filtering, and product discovery directly inspired the idea for Wizzy AI.

Building on these learnings, Aenik went on to co-found Wizzy AI as a product-first company focused on solving eCommerce discovery problems using AI. Since then, he has led Wizzy AI’s evolution into an AI-powered search and discovery platform trusted by enterprise and fast-growing digital brands. His expertise spans AI-driven merchandising, relevance optimization, personalization, analytics-led decision making, and scalable implementation strategies. Aenik is a strong advocate for practical, revenue-focused adoption of AI in eCommerce.