CEO & Co-Founder of Optty, has over 20 years of industry experience in digital, fashion, retail, and fintech sectors. She co-founded Optty, a cloud-based platform that enables multiple Buy Now Pay Later and APM integrations from a single API. As an advocate of cross-border trade, digital customer experience, eCommerce, payments, and growth strategies, Natasha has worked with leading global marketplaces and technology companies. Optty boasts over 63 APMS and is available in over 60 Countries. Natasha is a regular contributor and Member of the Forbes Business Council.