Alex Brynou

Global Director, Systems Architecture, Helen of Troy

Alex Brynou is the Director of Systems Architecture with extensive expertise in eCommerce technologies and a proven track record of delivering digital transformations for multi-billion-dollar enterprises, including HanesBrands, Helen of Troy, and Rogue Fitness. With hands-on experience across the entire eCommerce ecosystem spanning multi-brand system design, frontend and backend engineering, cloud infrastructures, mobile app development, DevOps, marketing stacks, and more. Alex combines technical acumen with strategic leadership.

Case Study

4 Stores in 5 Months: A Hyvä Transformation for a $2B eCommerce Enterprise

Expect In-Depth Insights:

Rapid Multi-Store Launch: How Helen of Troy successfully launched 4 eCommerce stores across different markets in just 5 months.
Hyvä's Role in Transformation: Why Hyvä was chosen and how it delivered improved performance, speed, and a superior user experience.
Overcoming Challenges: Strategies for tackling technical and operational challenges in a high-stakes, fast-paced project.
Key Results and Lessons Learned: Post-launch performance improvements and practical takeaways for managing large-scale eCommerce transformations.

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Alex Brynou

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