Business Workshop

Workshop Agenda

This 90-minute interactive workshop guides Magento merchants through the evolution of search from keyword-driven SEO to AI-powered discovery and provides a practical roadmap for boosting product and content visibility across today’s modern search experiences. Attendees will learn why traditional SEO is no longer enough, how search has shifted toward answers, generative summaries, and AI overviews, and how to optimize their stores using a unified AEO, GEO, and AIO framework. The session covers structured data, schema markup, answer-ready product content, FAQs, Q&A modules, and techniques for creating authoritative, citation-worthy guides and category content that AI engines trust. It also explores preparing Magento stores for Google’s AI Overviews, strengthening E-E-A-T signals, implementing essential extensions, improving site structure and speed, and leveraging internal linking for topical authority. The workshop concludes with a 30-day implementation plan covering auditing, schema setup, content creation, and performance tracking along with guidance on monitoring AI citations, featured snippets, and key search-layer metrics.

Target Audience

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  eCommerce & Magento Merchants looking to future-proof their SEO and adapt to AI-driven search.
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  Digital Marketing Managers & Growth Leaders responsible for organic visibility and content performance.
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  SEO Specialists & Content Teams creating product, category, FAQ, and buying-guide content for improved AI discovery.
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  Technical Stakeholders such as developers, TPMs, TAMs, and architects who manage schema, site performance, and crawlability.
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  Solution Integrators & Consultants working with Magento merchants on search, content, and commerce optimization.
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  Agencies (Admin/Director/Manager/Consultant) seeking to implement unified AEO + GEO + AIO strategies for clients.
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  Sales & Digital Marketing Professionals aiming to leverage AI-powered search improvements for revenue growth.

Key Takeaways

By the end of this workshop, participants will gain:

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  A Unified Search Optimization Framework: AEO + GEO + AIO strategy to future-proof Magento visibility across AI-driven search.
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  AI-Ready Product Content Techniques: Schema markup, FAQs, Q&A modules, and Magento enhancements that drive snippets and citations.
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  Blueprint for Citation-Ready Authority: Guides, comparisons, and content structures AI engines trust and reference.
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  AI Overview Optimization Strategy: How to prepare Magento stores so Google’s AI Overviews pull accurate, conversion-ready information.
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  Technical Essentials for Modern Search: Recommended extensions, site structure improvements, internal linking strategy, and speed best practices.
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  A Complete 30-Day Implementation Plan: Audit → Schema → Content → Monitoring, with clear action steps.