Business Workshop

Workshop Agenda

This hands-on workshop will guide attendees through the roadmap for a successful B2B eCommerce implementation, equipping them with tools like vetted discovery questions, a sample sales adoption plan, and proven strategies for overcoming resistance. Participants will explore key differences between B2B and B2C eCommerce, with actionable insights on pricing, operations, and sales enablement. Through collaborative exercises, such as resistance roleplays and adoption planning, merchants and solution integrators will address real-world challenges and build strategies for success. By the end, attendees will leave with a solid B2B eCommerce roadmap based on their current eCommerce maturity and expert-recommended B2B Magento extensions to drive adoption and long-term growth.

Target Audience

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  eCommerce Merchants
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  Commerce Strategist
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  Consultant/Solution Integrators
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  Technical Project Manager/Technical Account Manager
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  Application Architect/Solution Architect/Specialist
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  Agency Admin/Director/Manager/Consultant/Solution Integrator
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  Sales and Digital Marketing Director/Manager/Professional

Key Takeaways

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  Understand the Roadmap for B2B eCommerce Success: Gain a clear strategy tailored to your current eCommerce maturity.
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  Be Equipped with Actionable Tools: Use vetted discovery questions, a sample sales adoption plan, and proven strategies to overcome resistance.
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  Learn Key Differences Between B2B and B2C eCommerce: Dive into unique approaches to pricing, operations, and sales enablement.
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  Tackle Real-World Challenges: Participate in collaborative exercises like resistance roleplays and adoption planning to create practical solutions.
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  Leave with Expert Insights: Identify recommended Magento B2B extensions and strategies to drive adoption and ensure long-term growth.