Ollie Hunt

Founder, Builda IO

Ollie Hunt is an eCommerce strategist and community leader with over 20 years of experience building and scaling digital commerce experiences. He is Co-Founder of Dev Team and a Board Member of the Magento Association, where he supports open-source commerce, education, and community-led innovation. His career spans senior leadership roles across brands, agencies, and consultancy, helping organisations navigate platform change and growth. Ollie is also a passionate advocate for Builda.io, a product customisation platform that enables rich, real-time product experiences without sacrificing scale or control.

Business

From Endless Aisle to My Aisle: The Future of Product Customization

Expect In-Depth Insights:

Why product customization is no longer a differentiator but an expectation, and how growing customer demand is outpacing most current eCommerce experiences.
The most common customization mistakes brands make today include lack of real-time visuals, pricing clarity, and guided UX and how these gaps lead to friction, uncertainty, and cart abandonment.
What modern shoppers actually want from customization journeys: real-time previews, instant pricing feedback, confidence at every step, and a sense of ownership over what they’re buying.
How brands can shift from “endless aisle” browsing to “my aisle” experiences, using scalable, platform-based customization to drive higher conversion rates, increased AOV, stronger loyalty, and long-term brand value.

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Ollie Hunt

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