As the CMO of Developers Alliance, Shawn Basey spends his days figuring out how to make businesses break through the noise in an increasingly crowded (and loud) digital world. An MBA and Adjunct Professor at Webster University, he specializes in demystifying the complex world of AI for students, marketing managers, and C-Suite alike.
Shawn believes the secret to surviving the Agentic AI revolution isn’t about finding the right cheat—it’s (ironically) about creating a more solid human connection through EEAT. He’s here to show merchants and agencies how to future-proof their brands against the rise of the machines. Fun fact: When he puts the marketing strategies down, he picks up the accordion and heads to the closest once-smoky dive, crooning throught the vape smoke and blues-ing into the night.