Oleksandr Kravchuk

Magento Department Manager, vConnect

With over a decade of experience in eCommerce, he has designed and delivered high-performing, sustainable solutions on Adobe Commerce (Magento 2) for dozens of brands across EMEA and globally. As an Adobe Subject Matter Expert, he not only implements standards but also helps define them by contributing to official Adobe Commerce certification exams.

Since 2018, he has been an active contributor to the Magento Open Source community, serving as both a contributor and Community Maintainer. In recognition of his work on the platform, he was named a Top Contributor in 2019 and a Magento Master Maker in 2020. Outside of his professional work, he is an avid mountaineer and runner.

Technical

What’s Under the Roof? A Technical Decision Framework for Choosing the Right eCommerce Architecture

Expect In-Depth Insights:

Technical breakdown of monolithic, modular, headless, microservices, and composable architectures with real request-flow examples.
Performance impacts across architectures, including TTFB, API latency, caching layers, concurrency, and cloud scaling behavior.
How data flows through modern commerce stacks, API orchestration, middleware, event-driven patterns, and integration models.
Where Magento 2 fits technically: service contracts, DI patterns, GraphQL layer, extensibility, and composable readiness.
A technical decision framework comparing SaaS, PaaS, and composable setups based on scaling needs, integration complexity, and DevOps footprint.

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Oleksandr Kravchuk

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