Speakers

Jennifer Goaneh is a Marketing Director with more than 16 years of experience driving brand strategy, product marketing, and digital transformation across B2B, B2B2C, and B2C organizations. She specializes in elevating brand presence, optimizing go-to-market execution, and building scalable marketing operations that deliver measurable business results. Throughout her career, Jennifer has led cross-functional initiatives aligning sales, marketing, and operations, including new brand launches, e-commerce platform rebuilds, modernized trade show strategies, and strengthened national account partnerships. She is passionate about leveraging data, technology, and thoughtful leadership to improve processes, enhance customer experience, and support long-term organizational growth.