MM25FL Nicole Donnelly
Wednesday, February 5, 2025
03:00 PM – 04:30 PM EST
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* This workshop is only available to people who purchased a valid MM25FL ticket and registered for the workshop.

Nicole Donnelly

Founder + President, DMG Digital
Workshop
The B2B eCommerce Playbook: From Resistance to Results

Workshop Agenda

This hands-on workshop will guide attendees through the roadmap for a successful B2B eCommerce implementation, equipping them with tools like vetted discovery questions, a sample sales adoption plan, and proven strategies for overcoming resistance. Participants will explore key differences between B2B and B2C eCommerce, with actionable insights on pricing, operations, and sales enablement. Through collaborative exercises, such as resistance roleplays and adoption planning, merchants and solution integrators will address real-world challenges and build strategies for success. By the end, attendees will leave with a solid B2B eCommerce roadmap based on their current eCommerce maturity and expert-recommended B2B Magento extensions to drive adoption and long-term growth.

Target Audience

  • eCommerce Merchants
  • Commerce Strategist
  • Consultant/Solution Integrators
  • Technical Project Manager/Technical Account Manager
  • Application Architect/Solution Architect/Specialist
  • Agency Admin/Director/Manager/Consultant/Solution Integrator
  • Sales and Digital Marketing Director/Manager/Professional

Key Takeaways

  • Understand the Roadmap for B2B eCommerce Success: Gain a clear strategy tailored to your current eCommerce maturity.
  • Be Equipped with Actionable Tools: Use vetted discovery questions, a sample sales adoption plan, and proven strategies to overcome resistance.
  • Learn Key Differences Between B2B and B2C eCommerce: Dive into unique approaches to pricing, operations, and sales enablement.
  • Tackle Real-World Challenges: Participate in collaborative exercises like resistance roleplays and adoption planning to create practical solutions.
  • Leave with Expert Insights: Identify recommended Magento B2B extensions and strategies to drive adoption and ensure long-term growth.

Speaker Bio

Nicole has dedicated the last twenty years to creating and cultivating exceptional customer experiences.

Nicole is the Founder and CEO of DMG Digital – a marketing consultancy dedicated to helping B2B manufacturers earn trust and increase sales by improving their online presence through B2B eCommerce and content marketing.

Prior to founding DMG, she was the Chief Marketing Officer at U.S. Air Filtration, where she spearheaded several successful digital transformation projects including Salesforce CRM, HubSpot Marketing Hub, and Adobe Commerce. Her vision helped the company achieve a four-fold increase in marketing-influenced profit, and double-digit profitable growth every year through digital marketing strategies.

Nicole loves to be in front of a microphone. She is an international and professionally trained keynote speaker on the topics of change management and digital transformation, and women’s empowerment.

Nicole also hosts Hello Moxie, a podcast that celebrates trailblazing women past and present.

She is an oyster lover, wife and mom to two lovely daughters and bakes a mean pie. Her perfect day would be to visit somewhere she has never been and spend the day exploring.