Supercharging B2B Commerce: The Inside Story of L.H. Dottie’s Performance Rebuild

Expect In-Depth Insights:

  • Discover the inside-out approach that turned a slow, fragile storefront into a high-performing B2B commerce engine.
  • Real-world strategies for eliminating bottlenecks from hosting stack and caching layers to API coordination and platform architecture.
  • Lessons learned from Above The Fray’s performance rebuild, driving faster load times, higher conversion rates, and smoother buyer journeys.
  • Practical guidance for merchants on scaling seamlessly while keeping costs, complexity, and technical debt under control.

Jennifer Goaneh

Director of Marketing, L.H. Dottie Company

Sander Mangel

VP of Technical Solutions, Above The Fray