Workshop

Workshop Agenda

This 90-minute technical and strategic workshop focuses on how commerce, digital agencies, and tech companies must reinvent themselves in response to AI disruption, market saturation, shrinking margins, and client consolidation. The session provides a practical blueprint for agencies working with Adobe Commerce, Magento Open Source, and modern digital marketing stacks and tech/product companies. Led by Vatsal Shah, the workshop walks through the current state of agencies, why traditional system-integrator and project-based models are breaking down, and how agencies can evolve into growth, optimization, and decision partners. Attendees will learn how to define differentiated offerings, build internal capability and capacity, package services for scale, and modernize sales and pricing models. Using real-world examples from global Adobe Commerce and Magento agencies and product companies, the workshop highlights proven reinvention patterns, common pitfalls, and actionable strategies to future-proof agency businesses for 2026 and beyond. The session concludes with a practical framework and templates that participants can immediately apply within their organizations.

Target Audience

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  Founders, Co-Founders, and CXOs of Commerce and Digital Marketing Agencies shaping long-term vision and growth.
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  Agency/Tech Company Strategic Leaders/ CSOs are responsible for positioning, differentiation, and future-ready service models.
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  Sales and Business Development Leaders focused on shifting from project-based sales to strategic partnerships.
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  Senior Delivery and Operations Leaders managing capacity planning, team structure, and scalable service design.
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  Consultants advising agencies on reinvention, pricing strategy, and go-to-market transformation.

Key Takeaways

By the end of this workshop, participants will gain:

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  Agency Reinvention Framework: A clear, structured blueprint to transition from system integrator to strategic growth partner
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  Modern Offering Design: How to define, package, and differentiate services aligned with AI, data, and performance outcomes
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  Capacity & Capability Model: Guidance on building teams, skills, and operating models that support scalable, high-margin services
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  Go-to-Market & Pricing Strategy: Practical approaches to selling retainers, recurring services, and outcome-driven engagements
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  Actionable Templates: Ready-to-use frameworks for service packaging, positioning, internal alignment, and execution