Beyond the AI’s Hype: How We Are Actually Making Our Digital Operations Smarter

Expect In-Depth Insights:

  • A real-world customer success story showcasing how AI is delivering tangible improvements in day-to-day eCommerce operations focused on results, not hype.
  • How AI strategy is translated into practical, production-ready Magento and Adobe Commerce implementations.
  • A clear, experience-driven breakdown of modern eCommerce architectures (SaaS, PaaS, monolithic, and composable), explained through real merchant use cases.
  • How architectural and AI decisions directly influence scalability, automation, performance, and long-term growth in live commerce environments.
  • Actionable guidance for merchants adopting AI responsibly, with a focus on measurable impact, operational efficiency, and future readiness.

Chris Collier

Director of Digital Operations, Wave Electronics

Nicanor Gioffré

Managing Partner, Improntus