Speakers

Brent Peterson is a five-time Magento Master and recognized authority in e-commerce innovation, now exploring the intersection of AI agents and search optimization. As “The Agentic Commerce Guy,” he helps businesses navigate the transformation from traditional SEO to Answer Engine Optimization (AEO) and AI-driven search experiences.

With over three decades in the commerce ecosystem, Brent brings a vendor-neutral perspective on how autonomous AI systems are reshaping how customers discover and purchase products. He’s a regular speaker at Magento and Adobe Commerce events, eTail conference moderator, and founder of the Big Dam Run, the official running event at Magento Imagine for nearly a decade.

Beyond e-commerce, Brent has completed 31 marathons (hopefully he is at 33 by the time the event happens), bringing an endurance athlete’s mindset to business challenges: preparation, strategy, and persistence when technology meets reality. He volunteers as a run mentor with Mile in My Shoes, using running as a tool for transformation in underserved communities.

Based in Kona, Hawaii, Brent helps e-commerce heroes transform complexity into competitive advantages through human-first strategy amplified by cutting-edge technology.